Online Coach Marketplace: StriveFar vs CoachUP

Coaches, are you deciding between StriveFar and CoachUP? Have you already made your decision where to list and manage your coaching services? Regardless of where you are in the decision process, our team wants to help you identify the appropriate COACH MARKETPLACE to promote your coaching services, generate leads and manage your business.

The purpose of an online coach marketplace is to organize and list services from quality providers (coaches) based on sport and location in order to facilitate the transaction of services between a coach and a client.

The transaction is processed by the marketplace operator (StriveFar/CoachUP) in a coach marketplace, and the coach delivers the service. Additional marketplace tools assist the coach in managing the client and the transaction.

Similar to most Software as a Service (SaaS) products, ease of use, price and features drive the selection process. We have outlined the differences between StriveFar and CoachUP to help with the decision process.

Both StriveFar and CoachUP charge a commission and processing fee, this is where the similarities end. StriveFar only charges a commission on sessions where StriveFar finds the client for the coach. CoachUP charges commission for each session, charges an annual coach fee, and charges the client a one-time placement fee.

Commission and Fees Comparison

What the Client Pays


The client is charged a one-time only Placement Fee of $17.99 for the first booking with a new coach. This one-time fee of $17.99 is charged for each new coach the client books on CoachUP.


The client is NEVER charged a Placement Fee. There is no cost to the client to book an individual session, group session, or camp/clinic on StriveFar.

What the Coach Pays


CoachUP charges each coach an annual fee of $9.99 to use their software.

CoachUp charges a per session/per client commission using sliding scale. The commission is reduced each session the coach completes with a specific client.

  • Session One: CoachUp commission is 43% / Coach makes 57% of the session fee
  • Session Two: CoachUp commission is 28% / Coach makes 72% of the session fee
  • Session Three: CoachUp commission is 18% / Coach makes 82% of the session fee
  • Session Four: CoachUp commission is 13% / Coach makes 87% of the session fee


There is ZERO commission charged for a session if the coach brings the client StriveFar. We encourage our coaches to bring all of their clients to StriveFar so they have a single place for client messaging and management.

StriveFar charges a 20% commission for every client we find for the coach and the client books a session with the coach.

*There is a 4% processing (credit card) fee for all transactions

Commission comparison for a $65.00 booked session on CoachUP and StriveFar.

CoachUp receives $45.94 from the completed session

StriveFar receives either $2.60 or $15.60 from the completed session


  • CoachUp Makes: $17.99 (placement fee) + $27.95 = $45.94
  • Coach Makes: $37.05
  • Client: pays: $65.00 + $17.99 = $82.99


Coach brings the client to StriveFar

  • StriveFar Makes: $2.60 (processing fee paid to credit card company)
  • Coach Makes: $62.40
  • Client: pays: $65.00

StriveFar finds the client for the coach

  • StriveFar Makes: $13.00 + $2.60 (CC processing fee) = $15.60
  • Coach Makes: $49.40
  • Client: pays: $65.00

Features Comparison

If your coaching business requires “lead generation” then CoachUP is a fine solution. CoachUP finds the coach leads through search engine optimization (SEO). Be mindful of the significant commission cost associated with each lead that turns into a client. The CoachUP coach dashboard functionality is limited to messaging, profile and payment management.

If you require a software platform to help you generate leads, manage and grow your business StriveFar is a better choice at a significantly lower per session commission cost.

StriveFar was developed to improve scheduling, payment, and session management; these were pain points identified by both parents and coaches.

The real-time scheduling and client management for individual/group sessions, camps and clinics differentiates StriveFar from CoachUP.

The StriveFar dashboard

strivefar dashboard

  • Real-time calendar
  • Reschedule, change location, edit session
  • Custom sessions and pricing
  • Camp/Clinic creation and management
  • Individual & small group management
  • Client management
  • Payment management
  • Messaging
  • Profile management
  • Marketing

Client & Coach Communication

Communication is encouraged on StriveFar. Coaches and clients are able to share contact information (email, phone, text) prior to booking the first session.

CoachUP policy DOES NOT allow the customer and client to communicate outside of the CoachUP platform prior to the first book session. CoachUP believes, based on their fee structure,  the coach and client will go around their platform if they are allowed to exchange contact information.

StriveFar encourages communication, if needed, we want the coach and client to discuss priorities, outcomes, and philosophies prior to the first booking.

Real-Time Calendar

A real-time calendar is a big deal. With StriveFar’s calendar the coach sets their availability and the client simply picks and pays for the session. The scheduling nightmare is removed. There is no real-time calendar in CoachUP. The client purchases a session on CoachUP and then the coach and client must email/text/call identify a location and select a date and time.



Coach Detailed Bio Page

Market your skills, experience, coaching philosophy, clinics and availability on StriveFar. Think LinkedIn for coaches.

Display all of your coaching achievements with an easy to remember URL that you can display on your  LinkedIN/Facebook/Instagram/Twitter bio, email signature line, business cards. This profile becomes more valuable the more you coach, as you receive more reviews, coaching hours, and improve your response time. Reviews will show-up on Google search and the more activity (clinics, sessions, reviews, hours worked) the more interesting you are to potential clients.

Lower commission costs and better features make StriveFar a terrific alternative to CoachUP and why you should consider switching.


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Joshua is married with three active children. He has experienced the good, the bad, and the politics of youth sports as a coach (12 years youth basketball coach) and a parent. All three kids have played soccer (Competitive, Development Academy, ECNL, High School) and basketball (Competitive & High School). Joshua is a co-founder at StriveFar, a marketplace connecting athletes with coaches for individual and small group training. Joshua has taught as an adjunct professor at the University of Denver since 2008. Joshua holds an undergraduate degree in Communication from the University of Colorado and an MBA in IT from the University of Denver.

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